Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are...
View ArticleLinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in their update feed. The free feature enables firms to...
View ArticleTowards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to...
View ArticleMobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile...
View Article10 SEO Truths of 2012 for Agencies & In-House Teams
In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix...
View ArticleHow Can You Show Potential SEO Clients That You’re Trustworthy?
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering...
View Article15 Ways to Make Small Budget Content Creation & Marketing Work
Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the...
View Article3 Ways B2B SEOs Can Keep on Winning in 2013
Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content...
View ArticleEnterprise SEO in 2013
It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden...
View ArticleFacebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest) to achieve critical mass, but brands and publishers can and should be doing...
View ArticleUnruly Launches Tool to Predict ‘Shareability’ of Video Ads
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid...
View ArticleGoogle Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient...
View Article5 Critical Components of Successful B2B SEO Content Marketing Execution
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over...
View Article6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets...
View ArticleCombining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can...
View ArticleSEO Diagnostics: Proactive and Reactive Diplomacy
When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your environment and think beyond just traffic and conversions -...
View ArticleFacebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community....
View ArticleUnruly Launches Real-Time Analytics Dashboard for Social Video
Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating...
View ArticleBest of the Web Launches ProListing Ahead of 19th Birthday Celebration
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...
View Article5 Pillars of a Successful Modern Web Design
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum...
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